The 'Four Horses' of Crypto Adoption Are 'Galloping': Ethereum Co-Founder Joe Lubin
Ethereum co-founder Joseph Lubin closed out the Ethereal Virtual Summit last week by highlighting the progress the cryptocurrency industry had made towards mainstream adoption through four main avenues: blockchain, cryptocurrency, Decentralized Finance (DeFi) and NFTs. In a fireside chat with Decrypt CEO Josh Quittner, Lubin—who’s backed dozens of startups, including Decrypt—employed the popular marketing slogan "Crossing the Chasm," championed by author Geoffrey Moore in the book of the same...



















