MetaMask Reveals $30 Million Rewards Program Ahead of Token Drop

Popular crypto wallet MetaMask is launching a program that will distribute over $30 million in rewards, including LINEA tokens, during its first season—a precursor to the upcoming MetaMask token launch.

The MetaMask Rewards program will offer referral rewards, incentives in the company's mUSD stablecoin, partner rewards, and token access to users. The Consensys-owned project emphasized in a weekend X post that the program is designed as a long-term community benefit rather than a short-term incentive scheme. (Disclaimer: Consensys is one of 22 investors in an editorially independent Decrypt.)

“MetaMask is building the future of personal finance. We’re designing an experience that rewards people for how they already use MetaMask through meaningful incentives, perks, and referrals,” said Consensys founder and CEO Joe Lubin in an X post late Sunday. “This is just the first step toward a much larger evolution, one that deepens how MetaMask connects, empowers, and rewards its community.”

The program aims to compensate users for their regular on-chain activity. Long-time MetaMask users will receive special benefits, with the rewards program connected to a forthcoming MetaMask token. Lubin shared first details about the long-awaited MetaMask token launch in September, following the rollout of LINEA—the native token of Consensys’ Ethereum layer-2 network, Linea.

"The MetaMask token will extend that vision, empowering our community and honoring the OGs who've been with us from the start," Lubin said. "Long-time users will see meaningful benefits, not only through Season 1 of rewards but also through the upcoming MetaMask [token generation event]."

The company plans to roll out full program details within the coming weeks. Lubin encouraged inactive users to return to the platform, noting that MetaMask has implemented significant improvements to both its browser extension and mobile applications. The Ethereum-centric wallet has also expanded to other blockchains, including Bitcoin.

He further suggested that Consensys has another token in the works for its blockchain infrastructure firm, Infura.

“Across Consensys, we’re building token-powered economies that create positive-sum relationships between users and builders,” wrote Lubin. “Starting with Linea, expanding through MetaMask, soon through DIN (Infura’s Decentralized Infrastructure project)—and beyond.”

Users on Myriad, a prediction market developed by Decrypt's parent company Dastan, don’t expect MetaMask’s token to launch in the coming weeks. Myriad predictors give just a 5% chance of the token launching before November, with odds falling by more than 10% over the last week.